Unlocking the power of creativity with vectors Creative assistants and co-pilots: With personalised generative AI-powered “how-tos”, users can master new skills and accelerate processes from initial vision to creation and editing.Powerful script and B-roll capabilities: Creators can dramatically accelerate pre-production, production and post-production workflows using AI analysis of script to text to automatically create storyboards and pre-visualisations, as well as recommending B-roll clips for rough or final cuts.Stunning fonts, text effects, graphics and logos: With a few simple words and in a matter of minutes, creators can generate subtitles, logos and title cards and custom contextual animations.Advanced music and sound effects: Creators can easily generate royalty-free custom sounds and music to reflect a certain feeling or scene for both temporary and final tracks.With a simple prompt like: “Make this scene feel warm and inviting,” the time between imagination and final product can all but disappear. Text to colour enhancements: Change colour schemes, time of day or even the seasons in already-recorded videos, instantly altering the mood and setting to evoke a specific tone and feel.Adobe is also planning to make Firefly available via APIs on various platforms to enable customers to integrate into custom workflows and automations.Īdobe is exploring a range of concepts, including: Everything is designed, from the ground up, to be embeddable into your existing workflows across Adobe Creative Cloud and Adobe Document Cloud. They’ve augmented the model with a powerful style engine, to help you explore the generative capabilities and create photos, art, graphics and text effects with impressive style, colour, tone, lighting and composition controls. It is particularly valuable to those seeking to generate content for commercial use because it is trained on hundreds of millions of professional-grade, licensed images in Adobe Stock along with openly licensed content and public domain content where the copyright has expired. The first Firefly model focuses on the creation of images and text effects. Because of generative AI, the conversation between creator and computer will transform into something more natural, intuitive and powerful in the years ahead. It will allow designers the ability to both create and transform audio, video, illustrations and 3D models using text prompts in the same way that ChatGPT does. It will enable creators to modify a video or cut an audio track simply by describing a desired mood. Firefly gives designers the capability to merge the best of application workflows with the best of generative AI. “We are entering a new era where generative AI will enable a natural conversation between creator and computer – where typing in your own words and simple gestures will combine with the best of professional creative application workflows to enable new creative expression,” says Dominic Richardson, CEO of local Adobe distributor Dax Data.Īdobe wants creating with their products to feel like dreaming with your eyes open – enter Firefly. Features like Auto Reframe and Remix in Premiere Pro and Content Aware Fill for Video in After Effects are already helping video and audio professionals around the world create stunning content at high velocity, says Dax Data. Over more than 10 years, Adobe has delivered hundreds of AI-driven features through Adobe Sensei, an AI and machine learning framework.
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